Closing Session Guest Speaker: Jennifer Jo Wiseman, E. & J. Gallo Winery

Sensory Thinking: An Essential Element to Innovation

Innovation is a core value and primary growth driver for The E&J Gallo Winery. This has been critical to growth, particularly in the last ten years, as the winery has innovated throughout the business to deliver brands and products on a global basis that delight consumers. “Sensory thinking” is one of the essential fuels to this continuous fire of innovation. Thinking about your business in terms of the sensory experience for your consumers, shoppers, products, and processes is something that every person in the audience can practice and instill in their own company. We will explore the possibilities of reach and impact by discussing five core principles to enable innovation through sensory thinking!