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American Society of Brewing ChemistsEventsMeeting Archives2017 MeetingProceedings38. The language of hops—Practical applications of a tasting scheme for hop flavor

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38. The language of hops—Practical applications of a tasting scheme for hop flavor

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Zunkel, M. D.1, Drexler, G.1, Algazzali, V.2, Kostelecky, T.2, Hinz, S.1, Munoz Insa, A.1 and Schoenberger, C.1, (1)Joh. Barth & Sohn GmbH & Co. KG, Nuremberg, GERMANY, (2)John I. Haas, Inc., Yakima, WA, USA

Poster

The many new hop varieties emerging every year, which are strongly connected to developments in the craft brewing scene, and the significantly larger hop dosages have caused the need for a more detailed and comprehensive way of describing hop flavors in hops, hop products, and the final beer. This led to the introduction and design of a tasting form that can be an industry-wide approach to speaking the same language about hops. This poster shows more details about this new hop flavor tasting form and descriptions, including a new flavor categorization. It also explains how to best train, implement and apply this way of flavor description into your business—be it a hop grower, brewer, beer judge or simply an enthusiast about hops and beer.

Mark Zunkel obtained his B.S. and M.S. (Dipl.-Ing.) degrees from the Technische Universität München–Weihenstephan, Chair of Brewing and Beverage Technology. As part of his studies, he interned at multiple breweries in the United States and Germany. His concentration was on beer and hop aroma compounds, and he compiled the Beer and Hop Flavor Databases for ASBC. In 2011, he started working as a technical manager for Joh. Barth and Sohn based in Nuremberg, Germany. After his workday is done, he is busy establishing the first craft brewery in Nuremberg.

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