Ben Ritter (1); (1) Accraply, Inc., Plymouth, MN, U.S.A.
Packaging (Bottles, Draft, and Cans)
With the beer market rapidly growing and new beers hitting liquor
store shelves every day, it has never been more important to make your
beer stand out among the competition. A great way to do this is by
making your packaging unique and making it catch the consumer’s eye.
Shrink sleeve labels provide breweries with the opportunity to explore
new packing options, while also providing a new twist to conventional
can and bottle options. They are a perfect packaging solution for all
breweries because they can be used in a small-scale hand-applied
application or high-speed applications at over 500 containers per
minute. There is a surprising amount of technology that goes into a
shrink sleeve label, and this presentation will provide an introduction
to them. Specifically, we will explore shrink sleeve substrate
selection, the printing process, converting technologies, sleeve
application techniques, and shrink technologies.
Ben Ritter is the shrink sleeve and converting specialist at
Accraply, Inc., the Minneapolis-based manufacturer of automated label
application systems, as well as converting and finishing equipment for
the shrink sleeve label and flexible packaging markets. Prior to
employment at Accraply, Ben worked for 10 years with a large U.S.-based
label converter in production management as the prepress, plate and
finishing manager. During this time, he was in charge of establishing
the new shrink sleeve production operation from start to finish. Ben
holds a bachelor of science degree in printing management and an
associate of science degree in digital imaging and design.