Keynote Presentation: What’s NEXT: 4 Steps for Innovating for the Future
Presenter: Susannah Thompson, Navigate International
Many people wonder: what's next in our industry? The answer is within our own command, and the future belongs to those who create it. In the opening keynote presentation, Susannah Thompson, innovation practice leader, delivers four simple steps to provoke each of us to consider how we can unlock the promise of innovation.
ASBC Award of Distinction Lecture: One Small Molecule, One Huge Stink
Presenter: Charlie Bamforth, University of California, Davis
When Charlie Bamfroth and Brian Anness delved into brewing yeasts' ability to produce dimethyl sulfide (DMS) in the late 1970s, they were subjected, at best, to raised eyebrows and, at worst, to scorn and derision. Time—and the help of contributions from others—would prove them right. And yet the control of a molecule that can play a profound role in the quality of lagers is a much bigger story, and one that brings in characters as diverse as an expert on pet food flavor, a cricketer, and a sex therapist. In this session, the colorful story of DMS is told.