​​​​​Ed_SensoryWorkshop_LandingBanner_1000x225_1478.pngElevating Sensory​ to Drive Quality Decisions

A Full Day Workshop​


Date & time: August 21, 2024; 7:30 am – 4:00 pm
Location: Hilton Minneapolis, 1001 S. Marquette Ave., Minneapolis, MN

Note: This​ workshop will be held the day following the World Brewing Congress (WBC) at the Official Congress Hotel. This workshop is not affiliated with WBC.

Register Now


Discover how to elevate your sensory programs to the next level! This one-day workshop will focus on advanced sensory methodologies, statistics, and problem solving in and interactive and collaborative format​. Learn ways to use sensory data to influence quality and brewing decisions.

Key takeaways/objectives:

  • Understand how to use various sensory methodologies to create an ideal test design, collect and interpret the results, and report conclusions.
  • Learn how to consider and work around real-world obstacles when designing sensory analyses.
  • Learn to implement advanced sensory methodologies.
  • Connect sensory results to various quality parameters to make the best decision.

Related Sensory Resources

Want to brush up on your sensory science before this workshop?


We recommend the following resources:

Not an ASBC member? 

Join today to save on this workshop, get discounts in the ASBC Bookstore, free access to ASBC Methods of Analysis, and more! Learn all about ASBC Membership.

Is this workshop right for me?

This workshop is for you if you...

  • Have a baseline understanding of sensory science.
  • Are responsible for executing sensory or quality tasks.
  • Want to learn how to elevate the current sensory program at your brewery.
  • Want to utilize sensory results to make business decisions.​


  • Janelle Harmon — Sensory Services Manager, Molson Coors Beverage Company
  • Tiffany Pitra — Senior Sensory Manager, Yakima Chief
  • Samantha Bennett — Brewery Scientist and Sensory Manager, New Glarus Brewing
  • Ashley Hale — Sensory and Brewing Manager, Yakima Chief Ranches
  • Lindsay Kirchner — Senior Scientist - Hops​, Kalsec
  • Becca Ransohoff — Quality Supervisor - Brewing, The Boston Beer Company​
  • Emily Del Bel — R&D Operations & Tech. Services Manager, Rahr Malting Company​
  • Lindsey Rubottom ​ Quality Manager, Hop Valley Brewing Company


**This schedule is preliminary and is subject to change.**​

Time Session Type Topic/Speaker
7:30 am – 8:00 amCoffee & Tea
8:00 am  8:30 amKeynote Speaker
The Importance of Sensory to a Quality Department
8:45 am 10:45 amWorkshop
Creative Ways to Execute Sensory Testing in Less-Than-Ideal Situations
11:00 am  12:00 pmPresentation & Workshop
Introduction to Advanced Sensory Testing Methods
12:00 pm  12:45 pmLunch
12:45 pm  1:45 pm
Presentation & Demonstration
Statistics Review and Data Reporting
2:00 pm  3:00 pm
Demonstration & Case Studies
Problem Solving using Sensory and Quality
3:15 pm  4:00 pmCase Studies
Sensory Success Stories
4:30 pm  5:30 pm
Networking/ Informal tasting
Optional Social Hour @ brewery TBD



ASBC or Master Brewers Members

Included in tuition

  • Lectures and discussion-based learning
  • Case studies & scenario-based problem-solving
  • Morning beverages, lunch, and refreshments during breaks

Not included in tuition

  • Lodging
  • Transportation
  • Social hour food and beverages

Register Now



Hilton Minneapolis
1001 S. Marquette Avenue
Minneapolis, Minnesota 55403
Room: TBD


If you are attending the World Brewing Congress and are staying at the Hilton, you can simply extend your stay by a day. Be sure to update your hotel reservation before July 22 to get in on the WBC hotel block rate.

If you are NOT attending the World Brewing Congress, you can get the WBC reduced hotel rate if you book before July 22 and tell the hotel that you are part of the World Brewing Congress hotel block.

There are many other hotel and AirBnB or VRBO rentals available in Minneapolis as well. 


Airport: MSP, Minneapolis - St. Paul International Airport (MSP) makes the Twin Cities an easily accessible destination. When you fly into MSP, you'll find yourself just 15 minutes from the Downtown Hilton, our host hotel.

Public Transit: Metro Transit offers light rail, bus, and mobility options to get in and around Minneapolis. The Blue Line runs from MSP to downtown Minneapolis, and public transport is a convenient way to tour local destinations. Rates are $3.50 or less! Visit the Metro Transit website for information on routes, schedules, and ticket prices.

Voted the Most Bikeable City: Minneapolis, MN, was ranked the most bikeable city in the U.S., according to a 2023 study. Take advantage of over 51 miles of urban trail systems by utilizing available bike-share options.

Cancellation Policy

Meeting cancellations MUST be made by email (asbcmeeting@scisoc.org) and received no later than July 23, 2024. Cancellations received by this date are subject to a $75 processing fee. Registration and ticketed event cancellations received after July 23, 2024 are NOT subject to a refund. ASBC reserves the right to cancel the course if a sufficient number of registrations are not received by July 23, 2024. If ASBC cancels this course, your registration fee will be refunded in full. In the event ASBC cancels the course ASBC is not liable for nonrefundable airfares or ticket change penalties imposed by the airlines. By registering for this event, you agree to the cancellation and refund terms and conditions