Keeping Sensory Simple—An introduction to sensory science and beer evaluation​

​Event D​etails

Tuesday, April 30, 2019
5:00–10:00 p.m.

Swiftwater Brewing Company
378 Mt. Hope Ave
Rochester, NY 14620


ASBC members: $30
Nonmembers: $45

Seating is limited, so register early!​

Sponsorship Opportunity

Through the help of industry sponsors, we can keep the cost of attendance low and provide a catered meal. Please let us know if you would like to support the upcoming Rochester, New York LABS meeting by making a financial contribution.
  • Donations less than $450 will receive branding on our promotional material, as well as dispersal of company materials during the meeting. 
  • Donations more than $450 will earn a table at the venue in addition to the benefits already listed. 
We are already grateful to our current sponsor Swiftwater Brewing for providing the venue. 

To sponsor, contact Kaylyn Kirkpatrick at Cornell University or Linda Schmitt at ASBC for details.

Meeting Overview

Ever wanted to think more like a sensory scientist? On Tuesday, April 30th, develop your inner sensory scientist with beer sensory expert, Lindsay Barr, at the first ever Rochester LABS meeting! Lindsay has over 8 years of experience managing beer quality and sensory programs, and is Co-Founder of Rochester-based DraughtLab, a powerful sensory software for brewery applications. With a little training and discipline, sensory evaluation is a powerful tool accessible to all brewers. No matter the size or scale of production, sensory methods can be used in the brewery to ensure product quality or develop new and exciting beers. Lindsay will guide attendees through the foundational principles of sensory science and provide simple sensory applications to improve beer quality and excite customers through strategic innovation.

LABS meetings are a great opportunity to meet locals in the brewing industry and gather over a common theme. Following this year’s theme of sensory science, attendees will get familiar with the sensory tools used to manage beer quality, hear from other brewers who are already using sensory evaluation, and learn new ways to explore beer flavor.

Invited Speaker

Lindsay Barr
Sensory Specialist at New Belgium Brewing Company and Co-Founder of DraughtLab

Program Schedule

4:30 – 5:00 pm:   Registration
5:00 – 6:00 pm:   Introduction to Sensory Science
6:00 – 7:00 pm:   Guided Beer Tasting
7:00 – 8:00 pm:   Dinner at Swiftwater Kitchen
8:00 – 8:15 pm:   Concluding Remarks
8:15 – 10:00 pm: Networking Hour