American Society of Brewing ChemistsEventsWebinars

​​​Taste Training FAQ ​​

​​Broadcast Date: March 11, 2024 

View On-Demand Webinar Below​​​


Webinar Summary

​After spending years in conversations with numerous breweries, certain recurring themes and questions about taste training have emerged. Questions like: "How can I encourage my team to taste and connect with our brands?" or "What's a quick way to get new staff familiar with our brands?" and "Isn't this a time-consuming process?" In this webinar, we'll tackle these questions and delve into how a more profound understanding of your products can increase confidence and, ultimately, drive sales. You'll leave with a new understanding for what taste training can look like and practical strategies to enhance your team's engagement and brand connection.
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​Learning Objectives:​​

  • ​Understand how taste training translates into an empowered staff and more beer sales.
  • How deep brand knowledge can aid in product development, quality control, and sales.
  • Contrast traditional approaches with new taste training strategies.
  • Get techniques for motivating your team to actively taste and connect with your brands.
  • How using a unified flavor language can connect brewers with the front of house, & front of house with customers.


Presenter

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Lindsay Barr
DraughtLab​

​Lindsay is the Founding Partner and CSO of DraughtLab and Adjunct Sensory Professor for the UC Davis Master Brewers Program. She’s spent her career building sensory programs and has worked with hundreds of breweries to implement their own. With DraughtLab she has published multiple industry-standard lexicons like the Beer Flavor Map and has made Sensory science accessible for companies of all sizes and levels of expertise. Along with her daily work, she is involved in the brewing industry as an international beer judge, instructor for the Siebel Institute, and author of seven ASBC Sensory evaluation methods. She believes flavor is the most important factor in determining food and beverage quality and has set her sights on continuing to develop tools focused on helping businesses use their senses to inform everyday production decisions.


​On-Demand Webinar

 
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