Registration Now Open for Validating your Panel Webinar

Join Cindy-Lou Lakenburges in this live online webinar about validating your sensory panel. Topics covered will include what it means for a panelist to be validated, along with panelist data tracking and analysis, including attribute recognition and consistency in scaling. The panel is free to Individual and Student Members. Register today!

Members: Are you getting your ASBC emails?

If you are currently a member and do not receive ASBC email communications, including The Buzz, please log in and view your profile to make sure that your email address is current. If your email address is current, there is the possibility that the email may have been blocked by your company’s spam filter. Try adding to your list of trusted senders/whitelist. To ensure that ASBC communications are not filtered out on the company side, try talking to your system administrator about whether the ASBC domain ( is being blocked, and how that can be changed.





Welcome to the New ASBC Website

Welcome to the ASBC! I hope you like the look and feel of the newly designed website. It’s one way that we want to (re)connect with our current members and welcome our future ones. The new website is a visible and symbolic example of the new membership benefits ASBC has to offer, plus its desire to provide a community for brewers, brewing scientists, and professionals who seek instruments, skills, and knowledge for assuring quality in the brewing industry.






    Quality Takes Spotlight at Upgraded New Belgium Lab

    The New Belgium Brewing Company's new beer quality lab has been generating some buzz. It was featured in the Coloradoan on July 27. The updated facilities hosted an ASBC LABS Meeting July 21st, where around 80 attendees had a chance to tour the lab.




    ​The ASBC Foundation in Action in Chicago

    The ASBC Foundation had another successful year, awarding eight graduate students with nine scholarships. At the ASBC Annual Meeting in Chicago, the Foundation Board met and strategized on how to achieve our vision, “ASBC Foundation provides premier scholarships for our brewing industry,” by further promoting the visibility of the Foundation’s role and enhancing its long-term sustainability of funding. We thank those individuals and companies who donated generously to help the future leaders of the brewing industry. Our new donor, North American Brewers Association (NABA), is greatly appreciated.

    Read More....




    From what part of brewing might the term "rule of thumb" have originated?



    What is your favorite microorganism in beer?


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