Engaging Consumers in Experience Economy​

​Broadcast Date: May 5, 2020

View the Webinar

​Webinar Summary

Now that taprooms across the country are closed, brewers are looking for unique ways to interact with their consumers by creating memorable experiences remotely. With little time to focus on anything outside of daily operations, consumer engagement can easily fall by the wayside. Lindsay will discuss how consumer research can be used to not only inform product development but to engage consumers in a meaningful way. This webinar will show how consumer research can be performed quickly, on a tight budget, and from anywhere in the world.



About the Presenter


Lindsay Barr

Lindsay Barr
DraughtLab, LLC

Lindsay Barr has a decade of experience working as a Sensory Specialist for New Belgium Brewing and as Co-Founder and CSO of DraughtLab Sensory Software. She holds a Masters degree in Food Science and tEchnology from UC Davis and served as the chair of the ASBC Sensory Committee for five years where she developed and published seven new beer sensory methods. She believes flavor is the most important factor in determining food and beverage quality and has sent her sights on continuing to develop tools focused on helping businesses use their senses to inform everyday production decisions





IPA: Brewing Techniques, Recipes & the Evolution of India Pale Ale

Now in the ASBC Bookstore!

IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale​

Explore the evolution of one of craft beer’s most popular styles, India pale ale.

Loaded with brewing tips from some of the country’s best brewers, IPA covers techniques from water treatment to hopping procedures.

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