Broadcast Date: May 5, 2020
Now that taprooms across the country are closed, brewers are looking for unique ways to interact with their consumers by creating memorable experiences remotely. With little time to focus on anything outside of daily operations, consumer engagement can easily fall by the wayside. Lindsay will discuss how consumer research can be used to not only inform product development but to engage consumers in a meaningful way. This webinar will show how consumer research can be performed quickly, on a tight budget, and from anywhere in the world.
About the Presenter
Now in the ASBC bookstore!
Explore the evolution of one of craft beer’s most popular styles, India pale ale.
Loaded with brewing tips from some of the country’s best brewers, IPA covers techniques from water treatment to hopping procedures.